Strategic Public Relations

Whether in business, politics, sports, or the arts, effective communication campaigns are the foundation of success. The strategic public relations major prepares students to enter this dynamic world of serving as co-creators of the public story rather than merely being architects of the organization's persuasion.


A Deliberate Reputation

Students who graduate with this major can pursue careers in:

  • Corporate Relations
  • Media Relations
  • Entertainment, Sports and Tourism
  • Nonprofit Organizations
  • Events and Promotions
  • Public & Political Affairs
  • Strategic Communications

The strategic public relations major at BVU is interdisciplinary, which means you will take classes in communication, digital media, and business. Starting your freshman year, you’ll have access to hands-on experiences that will allow you to be innovative, creative, and entrepreneurial.

Students work with cutting-edge technology to craft effective messages, cultivate an entrepreneurial spirit where their passions can thrive, and develop deep understanding of the shifting nature of public communication. The program combines technical skill with liberal arts preparation within a strong commitment to ethical communication practices.


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Be In Demand

According to the Bureau of Labor Statistics, areas of public relations and digital marketing professions are expected to grow 12-20 percent.

Go Behind the Scenes

The Tack Online, University Cable Network Studios and KBVU media organizations allow students to showcase their talents and experiment with creative ideas.

Think Deeper

Our graduates learn the latest professional skills and how to think and communicate creatively and strategically.


Cutting-edge tools

Get behind the camera + more

UCN Studios offers students access to state-of-the-art tools to create both studio and field productions. Students will enjoy the opportunity to work with the latest HD equipment including Instant Replay, CGI, and full LED studio lighting. Additionally, students will gain valuable post-production skills by working with professional editing tools such as Avid Symphony, Adobe Creative Suite Premiere, and Final Cut Pro.


  • Matte Black
  • MN Vikings
  • The Event Group
  • Iowa Rock & Roll, Hall of Fame
  • Iowa Sports Foundation


  • Kansas City University of Medicine & Biosciences, Physician
  • MN Vikings, Executive Director of Communication
  • Relay for Life, American Cancer Society, Community Manager

Graduate School

  • DePaul University
  • University of Nebraska
  • Texas Tech University
  • University of Kansas
  • Texas Christian
  • San Diego State University
  • University of Northern Iowa
Major in Strategic Public Relations
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Strategic Public Relations Faculty

Ms. Jamii Claiborne
Associate Professor of Digital Media
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Andrea Frantz
Dr. Andrea Frantz
Professor of Digital Media
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Mr. Jerry Johnson
Assistant Professor of Digital Media
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Dr. Bryan Kampbell
Associate Professor of Communication Studies
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Mr. Brian Pattie
Instructor of Communications
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