Whether in business, politics, sports, or the arts, effective communication campaigns are the foundation of success. The strategic public relations major prepares students to enter this dynamic world of serving as co-creators of the public story rather than merely being architects of the organization's persuasion.
Students who graduate with this major can pursue careers in:
The strategic public relations major at BVU is interdisciplinary, which means you will take classes in communication, digital media, and business. Starting your freshman year, you’ll have access to hands-on experiences that will allow you to be innovative, creative, and entrepreneurial.
Students work with cutting-edge technology to craft effective messages, cultivate an entrepreneurial spirit where their passions can thrive, and develop deep understanding of the shifting nature of public communication. The program combines technical skill with liberal arts preparation within a strong commitment to ethical communication practices.
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Meet clients, travel, and create
The strategic public relations program prepares students for life after BVU. In the past, students have developed a motivational training program for Zombie Burger, worked with the marketing department at Rips Candy, and have planned and managed campaigns for local non-profits including Witter Art Gallery, Hoop-a-thon, Relay for Life, and others using media relations and social media management.
According to the Bureau of Labor Statistics, areas of public relations and digital marketing professions are expected to grow 12-20 percent.
The Tack Online, University Cable Network Studios and KBVU media organizations allow students to showcase their talents and experiment with creative ideas.
Our graduates learn the latest professional skills and how to think and communicate creatively and strategically.
Get behind the camera + more
UCN Studios offers students access to state-of-the-art tools to create both studio and field productions. Students will enjoy the opportunity to work with the latest HD equipment including Instant Replay, CGI, and full LED studio lighting. Additionally, students will gain valuable post-production skills by working with professional editing tools such as Avid Symphony, Adobe Creative Suite Premiere, and Final Cut Pro.
A minor in Business is strongly encouraged. Additionally, optional 9 credit hour tracks allowing specialization in interest area(s) are advised including:
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