Liberal Arts

Strategic Public Relations Degree

Liberal Arts Bachelor’s Degree Program

Whether in business, politics, sports, or the arts, effective communication campaigns are the foundation of success. The strategic public relations major prepares students to enter this dynamic world of serving as co-creators of the public story rather than merely being architects of the organization’s agenda. Starting your freshman year, strategic public relations majors have access to hands-on experiences that will allow them to be innovative, creative, and entrepreneurial.

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Take Me To

Why should I earn a strategic public relations degree?


Travel, strategize with clients, and rise above new communication challenges.

Tell a Story

Rely on your creativity and attention to detail as you tell compelling stories that shape public perception.


Affect how people view important issues like drunk driving, immigration, or breast cancer.

What Can I Do With a Strategic Public Relations Degree

  • Corporate Relations
  • Media Relations
  • Entertainment, Sports, and Tourism
  • Nonprofit Organizations
  • Events and Promotions

On Campus

On Campus

Storm Lake

Why study strategic public relations at BVU?

Ethics First:  Through instruction from expert faculty, you’ll be equipped to become a co-creator of the public story rather than merely an architect of an organization’s agenda.

Meet Clients, Travel, Create:  You’ll be prepared for life after BVU. In the past, public relations students have developed a motivational training program for Zombie Burger, worked with the marketing department at Rips Candy, and planned and managed campaigns for local non-profits including Witter Art Gallery, Hoop-a-thon, Relay for Life, and others using media relations and social media management.


  • Executive Director of Communication, Minnesota Vikings
  • Community Manager, Relay for Life, American Cancer Society


  • Matte Black
  • Minnesota Vikings
  • The Event Group
  • Iowa Rock ‘n Roll Hall of Fame
  • Iowa Sports Foundation

Graduate School

  • DePaul University
  • University of Nebraska
  • Texas Tech University
  • University of Kansas
  • Texas Christian University 
  • San Diego State University
  • University of Northern Iowa
Jordan Daggs Olson

Join a Welcoming Community.
Share Remarkable Experiences.


Jordyn Daggs-Olson has always dreamed of working for a sports team. This fall, she made that dream a reality as she completed a strategic public relations internship with the Minnesota Vikings. Thanks to a special partnership between the Vikings and BVU, Jordyn had the chance to go to all of the team’s home games, where she worked with the press, welcomed media and photographers, networked, and recorded player interviews after the game. Jordyn can’t wait to see how this strategic public relations experience will help her communicate, create, and market in the future for sports teams!


Strategic Public Relations Major Tracks and Courses

Prepare to launch a dynamic career with a PR degree focused on an in-demand area of concentration:

Nonprofit and Advocacy Communication | Event Planning | Creative Design | Sports Communication

  • Strategic Public Relations Major, with Concentrations

    • ARTD 190 Art Foundations: Digital Design
    • COMM 180 Communication Perspectives
    • COMM 225 Relational Communication
    • COMM 230 Business and Professional Communication
    • COMM 355 Conflict Management
    • COMM 370 Leadership Communication
    • COMM 432 Communication Theory and Research
    • DIGI 101 Media Studio: Photo
    • DIGI 102 Media Studio: Video
    • DIGI 103 Media Studio: Audio
    • DIGI 104 Media Studio: Web
    • DIGI 220 New Media
    • FNBK 101 Personal Finance Foundations
    • MRKT 220 Principles of Marketing
    • STPR 230 Public Relations Strategies
    • STPR 330 Applied Strategic Communication
    • STPR 430 Integrated Campaigns
    • STPR 495 Internship

    A minor in Business is strongly encouraged. Additionally, optional 9 credit hour tracks allowing specialization in interest area(s) are advised including:

    Track: Nonprofit and Advocacy Communication

    Select 3 from list

    • ACCT 205 Financial Accounting
    • ACCT 206 Managerial Accounting
    • COMM 227 Advanced Public Speaking
    • COMM 340 Civic Communication
    • DIGI 300 Legal and Ethical Perspectives
    • PSCN 115 Introduction to Politics or PSPA 165 Introduction to Public Administration

    Track: Event Planning

    Select 3 from list

    • ACCT 205 Financial Accounting
    • ACCT 206 Managerial Accounting
    • ARTD 280 Business of Art
    • COMM 350 Organizational Communication Theory and Practice or MGMT 306 Principles of Management
    • EXSC 345 Facility and Event Management
    • MRKT 414 Selling

    Track: Creative Design

    Select 3 from list

    • ARTD 350 Graphic Design
    • ARTD 355 Interactive Design
    • DIGI 301 Advanced Digital Photography
    • DIGI 302 Advanced Digital Video
    • ENGL 320 Creative Writing
    • MUSC 110 Introduction to Digital Recording

    Track: Sports Communication

    Select 3 from list

    • COMM 280 Group and Team Communication
    • EXSC 200 History, Philosophy and Ethics of Sport
    • EXSC 345 Facility and Event Management
    • MRKT 354 Sport Marketing

Financial Aid & Scholarships

We’ll help you figure out your options for financial assistance and possible scholarships.

Learn More

Strategic Public Relations Faculty

Our instructors are committed to helping you build the future of Iowa and beyond.

See Our Faculty

Transfer Your Credits

Do you have previously earned credits or an associate degree? BVU accepts most—if not all—of your credits so you don’t have to retake courses.

View Course Equivalencies

Earn a Master’s Degree Faster with Our Accelerated Program

With BVU's Plus One program, you can earn your special education, teaching English as a second language, or organizational leadership master's within one year of graduating with your bachelor’s degree. 

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