Liberal Arts

Strategic Public Relations Degree

Liberal Arts Bachelor’s Degree Program

Whether in business, politics, sports, or the arts, effective communication campaigns are the foundation of success. The strategic public relations major prepares students to enter this dynamic world of serving as co-creators of the public story rather than merely being architects of the organization’s agenda. Starting your freshman year, strategic public relations majors have access to hands-on experiences that will allow them to be innovative, creative, and entrepreneurial.

speaking man in blue shirt

Take Me To

Why should I earn a strategic public relations degree?


Travel, strategize with clients, and rise above new communication challenges.

Tell a Story

Rely on your creativity and attention to detail as you tell compelling stories that shape public perception.


Affect how people view important issues like drunk driving, immigration, or breast cancer.

What Can I Do With a Strategic Public Relations Degree

  • Corporate Relations
  • Media Relations
  • Entertainment, Sports, and Tourism
  • Nonprofit Organizations
  • Events and Promotions

On Campus

On Campus

Storm Lake

Why study strategic public relations at BVU?

Ethics First:  Through instruction from expert faculty, you’ll be equipped to become a co-creator of the public story rather than merely an architect of an organization’s agenda.

Meet Clients, Travel, Create:  You’ll be prepared for life after BVU. In the past, public relations students have developed a motivational training program for Zombie Burger, worked with the marketing department at Rips Candy, and planned and managed campaigns for local non-profits including Witter Art Gallery, Hoop-a-thon, Relay for Life, and others using media relations and social media management.


  • Executive Director of Communication, Minnesota Vikings
  • Community Manager, Relay for Life, American Cancer Society


  • Matte Black
  • Minnesota Vikings
  • The Event Group
  • Iowa Rock ‘n Roll Hall of Fame
  • Iowa Sports Foundation

Graduate School

  • DePaul University
  • University of Nebraska
  • Texas Tech University
  • University of Kansas
  • Texas Christian University 
  • San Diego State University
  • University of Northern Iowa
Jordan Daggs Olson

Join a Welcoming Community.
Share Remarkable Experiences.


Jordyn always dreamed of working for a sports team. She made that dream a reality as she completed an internship with the Minnesota Vikings. Thanks to a special partnership between the Vikings and BVU, Jordyn had the chance to go to all the team’s home games, where she worked with the press, welcomed media and photographers, networked, and recorded player interviews after the game. Jordyn was also chosen as one of only 10 interns for the Pro Football Hall of Fame Gold Jacket Relations Department during her senior year. 


Strategic Public Relations Major Tracks and Courses

Prepare to launch a dynamic career with a PR degree focused on an in-demand area of concentration:

Nonprofit and Advocacy Communication | Event Planning | Creative Design | Sports Communication

  • Strategic Public Relations Major, with Concentrations

Financial Aid & Scholarships

We’ll help you figure out your options for financial assistance and possible scholarships.

Learn More

Strategic Public Relations Faculty

Our instructors are committed to helping you build the future of Iowa and beyond.

See Our Faculty

Transfer Your Credits

Do you have previously earned credits or an associate degree? BVU accepts most—if not all—of your credits so you don’t have to retake courses.

View Course Equivalencies

Earn a Master’s Degree Faster with Our Accelerated Program

With BVU's Plus One program, you can earn your  teaching English as a second language or organizational leadership master's within one year of graduating with your bachelor’s degree. 

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Explore a Strategic Public Relations Degree

Find out more about earning a bachelor’s in strategic public relations with BVU.

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