BVU Graduate Earns Hall of Fame Honor

Former Beaver conference champion in baseball, Steve Roe, earns accolades from College Sports Information Directors organization. Roe has served the University of Iowa for 32 years.

BVU alumni Steve Hanson (left) and Steve Roe (right) flank their advisor, the late Dr. John Madsen, BVU Associate
Steve Roe, a 1977 BVU graduate (right) is shown with 1978 BVU graduate Steve Hanson (left) as they spent time with the late Dr. John Madsen, BVU Associate Professor Emeritus of Business and Communication. Madsen served as advisor to Roe during his time as a BVU student in the 1970s.

University of Iowa Assistant Athletics Director, Athletics Communications Steve Roe ’77 was recently elected to the College Sports Information Directors Hall of Fame.

Roe, an Iowa City native, majored in mass communications at BVU. He played baseball for four years and was a member of two Iowa Conference champions, 1974 and 1976.

Roe has worked in athletics communications for 42 years, including the past 32 at the University of Iowa. He joined the Iowa sports information staff in 1990 as an assistant and was promoted to Associate Director in 1997. He was named Interim Director of Athletics Communications in 2010 and assumed the department’s top position in 2011.

Prior to Iowa, Roe oversaw the sports information operation for all athletic programs at Drake University for three years. While at Drake, he served as the Media Director for the nationally recognized Drake Relays. Before arriving at Drake, Roe was the Sports Information Director at Northwestern State, a graduate Assistant Sports Information Director at Northeast Louisiana and an undergraduate intern at Buena Vista University.

Over the course of his 32 years at Iowa, Roe has worked with 24 athletic programs. He has spent over three decades with the Iowa football program under head coaches Hayden Fry and Kirk Ferentz. Roe was the secondary football contact for 16 seasons (1994-2009) and the primary contact the past 12 years (2010-2021).

In 2007, Roe wrote “Hawkeyes for Life,” a book that details how Iowa fans have supported their school’s storied teams. Roe also helped create Iowa’s All-Century Team in men’s basketball, organizing the selection process with recognition activities taking place in 2001-02. He championed his student staff, mentoring and empowering numerous interns, including students from BVU, who went on to have successful professional careers. He worked numerous NCAA events over the years, including wrestling, men’s and women’s basketball, gymnastics, softball, golf, swimming, and track and field, to name a few.

Roe and the six members of the 2022 Hall of Fame Class will be honored at CoSIDA’s 65th annual convention June 26-29 at Mandalay Bay Resort in Las Vegas.

Roe and his wife, Janet, have two adult children, Nike (Jeff) Fleming and James Roe, and three grandchildren, Teagan, Jack, and Lydia.

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