Strategic Plan

Purpose and Relevance Reimagined

The Buena Vista University campus community has joined together to build a strategic plan, outlining a vision that reaffirms our worth and dynamic ability to embrace change and impact lives. The effort was led by a team of BVU leaders with input from our faculty and staff. The plan leads the University into a new era of claiming our identity as a premier higher education institution in the region.

Victory Arch and Schaller Memorial Chapel, two campus landmarks

Reimagining Our Future, Reaffirming our Relevance

The strategic plan contains four themes: compelling story, inspiring students, transforming communities, and focused growth. From these four areas, 16 action items were created with regard to the elements of stakeholders, financial resources, internal processes, and organizational capacity. University leadership has established key performance indicators to monitor—at a glance—progress on the plan.

paper and pen

THEME 1

Compelling Story

BVU will be a known leader in rural education and in transforming rural communities from surviving to thriving. We will invest in market research and engage stakeholders to propel the University to build a shared voice and brand that is not only relevant—but compelling.

transforming students

THEME 2

Transforming Communities

BVU will support a culture of risk-taking and innovation through the development — and investment in — our physical footprint and human resource capital. Not only will BVU be a dynamic place to work, but BVU will be a community which values its natural and capital assets to support student success.

icon of light bulb

THEME 3

Inspiring Students

BVU will create a pathway to success which will provide current and future students with exceptional experiences to make them life and work ready. The University will make it a priority to invest in high-impact practices, align curricular and co-curricular priorities, and create seamless engagements and practices for a transformational undergraduate experience which will increase enrollment and retention.

icon of growth chart

THEME 4

Focused Growth

BVU’s founding men and women were entrepreneurs who had a cultural and academic vision. Dr. William H. Cumberland wrote, “The history of Buena Vista College reveals a determined effort to survive in spite of harsh economic times, wars, and often a churchly indifference to its success and growth.” Despite our perseverance, despite our past success, we cannot be complacent.

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University president celebrating with students