Business: Sport Business

Major
55 Credit Hours
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Onsite
From youth sports to college and professional athletics, the sport business concentration is a branch of marketing that focuses on the production, promotion, and selling of goods and services within the athletic realm. Sport business covers many aspects of sport, including finance, sales, marketing, communications, ethics, and law.

A student with both a business and marketing interest, as well as a sport interest, should consider this dynamic concentration. Sport business is often a popular choice for sports fans, as they are familiar with many aspects of the athletic culture and needs.

Students who graduate with a sport business concentration can pursue careers in:

  • Sport sales
  • Promotion
  • College athletics administration
  • Media/communications
  • Event and facility management
  • Recreational sport management

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