When a product hits the sales floor, only a percentage of its success depends on the product itself. In our modern, multi-media world, a large portion of a product's success or failure comes from the image it projects and how potential customers learn about it. Whether an iPhone, a video game, fitness water, or new household product - its sales are largely dependent on how well customers come to know and like it. The modern marketer must intimately know the potential customer, the psychological and societal dynamics that feed their decision making, and the factors that will motivate them to a purchase. Buena Vista University’s marketing major gives you the knowledge and insight to keep your finger on the consumer pulse and understand what it takes to plan, release, and advertise a product, functions essential to all major industries.
Employment opportunities in the marketing and advertising industry include:
Individuals interested in adult learning and looking for a marketing college in Iowa have the opportunity to complete their degree through our hybrid, online and evening classes. Enjoy the benefits of our marketing program at our Graduate & Professional Studies locations, which could include attending classes at your local community college. We are the perfect choice for adults looking for public relations schools or marketing programs in Iowa.
This page contains information about Marketing for adult learners and degree completion in our Graduate & Professional Studies program. The major is also available on our Storm Lake campus. Marketing on our Storm Lake campus...